Tag Archives: Writing Wednesday

Know How to Market Your Novel

In 1992, Batman Returns hit theaters to an audience that had, to some extent, no idea what they were in for. This in part was due to the marketing put out at the time, both in content, and the lack there of.

The limited marketing till the last minute, decided by Robert G. Friedman, Warner’s president of worldwide theatrical advertising and publicity at the time*, was meant to build hype. Instead of promoting the movie’s plot, they sold merchandise in the form of toys, t-shirts, and Coke cans. This youth based marketing lead parents to believe that this would be a movie for children.

Then it hit theaters.

Something's not right here
They seemed to have a bit of a miscommunication as far as just how dark this movie was going to be.

The cheerful toys put out by McDonald’s were a far cry from Tim Burton’s version of the Dark Knight, and many believe this caused him to lose his credibility for the next Batman film.

In many ways, because of the poor marketing done by higher ups and misleading the audience, Burton fell from grace in the eyes of the movie goers for a short time, and we wound up with Batman Forever and *shudder* Batman & Robin, both directed by Joel Schumacher.

So what does this have to do with your book?

Too many times, especially with independent and self published authors, bad marketing is done in one of two ways. Spamming social media to the point where followers lose interest, and/or lying to the audience.

Now, of course, this goes without saying that this isn’t what ALL independent authors do, this is just what I notice as a trend in those who don’t know how to marketing works.

Lying to your audience, in my opinion, is the worse of the two. While spamming is annoying, deceiving your audience for the sake of hype discredits you as a writer. If you say your book is a fun fantasy, with promotional products featuring flowers and singing birds, when really it’s a dark story filled with adult themes, the next time someone sees your name, they’re less likely to trust your book.

In Burton’s case, he didn’t have a say in marketing, as he was just the director, but he still suffered for the choices made by higher ups. This is another lesson you can take away from the Batman Returns debacle.

If you hire someone to do the marketing for you, know what they’re putting out.

Burton didn’t have a hand in how his movie was presented to the world, as he answered to Warner Brothers, but you, as an independent author, do. If you hire someone to create your cover, make a video, or do any promotional items for you, you have the right to say the product doesn’t convey the tone of your novel.

This is extremely important. The ability to chose how and what in a novel is put out to the world is why many people are leaning more toward independent publishing vs traditional. If you don’t exercise your right to veto ideas presented by people working for you, you can wind up in the Burton boat.

You should always be polite when working with others, but remember, you need to stand up for your work. Also know that you get what you pay for. Paying someone to design your cover for only $10 is great, however remember that they might not have the best quality product.

All in all, marketing is extremely important. It’s the business side to writing that some independent authors overlook all together, but this is crucial to your sales. Learn from Batman Returns and create a marketing campaign that’s an honest representation of your novel.

Have any marketing tips that work for you? Disagree with anything I said here? Comment below and let me know.

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7 Ways to Write an Introverted Protagonist

Thanks to a poll on Twitter, this week’s Writing Wednesday is going to be all about writing the introverted protagonist (MC).

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I’m not a psychologist, and I know the science behind this post isn’t exact. These are just my observations when it comes to writing an introverted main character. It’s not the “right” or only way, but it’s worked for me.

It’s important to first point out being introverted doesn’t always mean being shy or antisocial. While yes, some introverts have both these traits, this isn’t a be all end all way to describe them. Instead, the way I like to say they get energy from being alone vs. being around others.

Better yet, here’s what vocabulary.com had to say about introverts.

Introvert comes from Latin intro-, “inward,” and vertere, “turning.” It describes a person who tends to turn inward mentally. Introverts sometimes avoid large groups of people, feeling more energized by time alone.”

So how do you apply this to a character without making them come off as cold, distant, or friendless?

1. Master the art of internal conversation.
Because introverts are more likely to rely on personal experiences to make decisions, writers creating an introvert should learn how to write believable internal monologues. This shows the MC doesn’t voice their need for the opinions of others, but works through what they know to solve a problem. It’s easier said than done. You have to find a balance between the MC working out ideas, and talking to themselves way too much. If you need a place to start, however, look at times in your manuscript when your MC relies too heavily on the input of others, and instead let them look inward on how they’ve solved problems in the past.

2. Have other characters be understanding when your MC excuses themselves from the group.
One of my least favorite friend character trope in movies or books is the “Why don’t you get out more?” friend. This is the side character who’s only purpose is to encourage your MC to declare their feelings to the love interest, or punch their boss in the face, or something equally as outlandish to an introvert. They’re constantly trying to fix their friend, but in real life, when an introvert is friends with this type of person, it often times has a toxic effect. They’re not friends, the introvert is a project for the extrovert, instead of an equal.

Instead, have some of your side characters not see the MC as a pet, but as a human being who has different interests. This not only provides a healthy relationship between the two, but it shows the readers that your introvert is comfortable being alone and also having friends who understand them.

3. Avoid “longing looks” into crowds.
Most introverts will tell you they don’t want to be extroverts. I’ve never met an introverted person who went home and cried about how upset they were because they didn’t enjoy an overly populated outing. I’m sure they’re out there, I just haven’t found them yet. It would be better to have your MC celebrate their introversion. Show them relaxed and grateful when they get away from a situation they find draining. Maybe even have them be a little prideful about the fact that they like being alone. Hell, I know that’s how I get sometimes.

4. Write an introvert who takes charge.
Introverts can in fact be in charge, and some people even claim they’re better suited for the role than extroverts. That being said, leadership isn’t just being the boss, it’s guiding your team to success. Just because they prefer a small get together verses a huge party doesn’t mean they can’t also step up and take their coworkers, friends, and/or love interests on a wild ride to solve your novel’s crisis. Let your introvert lead, instead of being too timid to do so.

5. Learn more about the Myers Briggs introverts.
This shows the varying degrees of introverts. Some, like the INTJ are distant and often times come off as too calculating to befriend, while others like the INFP are eager to let their strong moral compass guide them in making decisions. You don’t have to base every character you have off this system, but it’s a good place to start to see the differences between introverts.

6. Show don’t tell. 
I know people have mixed opinions on this, but hear me out. If you only say “my character is an introvert”, or “they don’t like social situations”, but your character never actually acts on these things, it doesn’t make your character an introvert. Instead of saying, “She didn’t like people, but was forced to be around them everyday for work.” you could just show your audience how much she hates being surrounded by customers, or how she finds sanctuary in her home after a long busy day. That way, it’s not just talk, there’s some action there, too.

7. Show the downsides to being an introvert.
I know I started this by saying, “Don’t just make them shy or antisocial”, but the reason why this is often times the only way people write introverts is because people perceive them this way. Being uncomfortable in a crowded place, getting worn out with too much interaction, and getting stressed when they don’t get some alone time are all some downsides for your character to experience.

Here are some other negative sides to introverted characters
– They can get so caught up in their thoughts that they overthink situations and cause more problems than they originally had.
– Because it takes time for them to make friends, when they make one, they could put that friend on a pedestal, giving the side character a place to fall from.
– They’re misunderstood by others because they turn down people’s offers to hangout, which can lead to comical misunderstandings.
– Being shy, or “afraid of social judgement” as Susan Cain puts it at TED2012, but only because they never learned how to navigate in social situations, as opposed to just being afraid of people.
– Some introverts aren’t risk takers, because they judge experiences based off of past events. If they took a risk in the past, and it turned out poorly, they might be more hesitant in the future.

 

I’ll do another blog post later about my favorite introverted protagonists as part of my “Favorite Trope” series. I go over some that fall into common character archetypes and how you can use those types in your own writing. 

For now I hope this helps! If you have any tips please feel free to share them below.

 

Sunday Aesthetic – Misery in Magic

Take Beauty and the Beast and add a bit of The Craft, with a dash of The Sopranos. Throw in a pinch of the His Dark Materials trilogy (and I mean a small pinch), and what do you get? Misery in Magic.

At least, I that’s the recipe I’m using.

My work in progress is coming along nicely, but I’m still in the plotting stages. To get a better idea of what I wanted, as far as the vibe of my novel went, I made an aesthetic to help me along.

Enjoy a small blurb from my first chapter below!

misery in magic

No one said a word as Isabelle stood. Her siblings stared as she walked to the oldest of the McKellen clan, her chin lifted to meet his cold grey eyes. The tattoos on his arms and neck all told stories of people he killed and demons he summoned. Could she ever love him? No, but she would still marry him if it meant peace between their families.

“I’ll do it,” she spoke more clearly than she thought she could. “I’ll take your hand.”

His family behind him murmured, but hers was silent. They didn’t care what happened. She was their sacrificial lamb, and her future husband before her was the wolf they were feeding her to.

“Did you kill my sister?” he asked, his voice so deep it vibrated down to her bones.

“No,” she answered, “but if I agree to the terms of the treaty, does it matter?”

“No. I guess it doesn’t.” He was emotionless as he stared into her, finally shaking his head. “I agree to take you as my wife.

Cole O’Bryne. Her new husband. The man she was sure who would kill her.

 

What do you think? Have any other modern magical books or movies to suggest? I’m definitely enjoying the direction this romance is going, but could always use some more inspiration!

Beginner Tips for Building Your Writer Platform

Ah, the writer platform. Something I didn’t think I needed until someone said to me, “I don’t know who you are, so why should I pick up your work?”. Since then, I’ve been on a mission. Take precious time away from my novel and put it toward making a name for myself.

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Since I’m in the “building your online presence” part in my writer platform journey, most of these tips have to do with social media. There are many other sides to being a writer, so if you’re looking for a more detailed read, I recommend checking out Create Your Writer Platform, by Chuck Sambuchino.

  1. At first you are going to fail.
    • I don’t mean this in a bad way, in fact failure is great! It gives you only one direction to go, up. You’re going to make grammar mistakes, embarrass yourself in online circles, and delete a few posts that you should’ve put more time into. But then eventually the tiny failures will come fewer and farther in between. You’ll start to get little victories, and over time, forget how you failed when you first started.
  2. Know that success doesn’t happen overnight.
    • I hate this. I’m the type of person who likes instant results, damn it! I expect to have some interaction with people online regardless of how long I’ve been here! Sadly, this isn’t the case. No, you don’t get famous overnight, or even put on the radar for that matter. You have to be patient, interactive, and above all, entertaining to your target audience. Just having a social media account doesn’t mean people will line up to follow you.
  3. Key word in “social media” is social.
    • I tried to interact in small doses at first. It didn’t work. Instead, I found actually talking to people helped build my platform in the writing community. Comment on other people’s works, share what you’re reading or working on, or just talk to people in general. You don’t have to jump up and down for attention, but actually being social helps boost your popularity as a writer.
  4. Be real.
    • Don’t follow someone just to get a follow back. When you comment on stuff, try to post more than an emoji. Show people who you are, not just a shadow of yourself. And above all things, do not, do NOT send automatic DMs (direct messages). This is so impersonal, and many people will just unfollow you.
  5. Diversify your platform, while still staying with your target audience.
    • I have an Instagram, Twitter, Facebook, and Deviant Art account. Why? Because that’s where my readers are. I draw my characters, and I have some fans of my sketches, so I post on DA as a way to reach out to other artists. Find out what makes your platform unique and add that to your foundation.
  6. Don’t take all the advice given to you.
    • Hannah Heath wrote a great article about this, and I highly recommend you read it. In a nutshell, don’t take all the advice you get from other writers, especially not when it comes to creating your platform. What works for one writer might not work for you. Try to go at your own pace, and don’t feel like you need to take all the advice out there.
  7. Play games.
    • This is a big one. I didn’t know how to jump in when I first started out online, but hashtag games were a great place to start. I was able to see what other people were working on, and could interact with them on a creative level. There are hashtag games on Twitter that I would definitely check out if you’ve never done them before.
  8. And finally schedule your posts out.
    • I know I already said don’t auto DM, but definitely do get an app that can schedule posts. You’re going to burn yourself out if you try to stay up to date on all your social media. It’s best to save some of it for later, and post things up a little at a time, instead of all at once. Facebook and WordPress has it’s own scheduling system, but I use Hootsuite for things like Twitter and Instagram.

There are other people who have great tips about this, and who are extremely knowledgeable on the subject. This is just what I learned as a novice in the writer platform potion of my writing journey. I’m still a beginner, but I hope what I learned over the past year helps you!

What part of your building process are you in? What tips can you give to the people who are just a step under you? Share below and let me know! 

Writing Wednesday – Modern Fantasy World Building Prompts

1This week’s “Writing Wednesday” was inspired by my recent rewatch of “The 10th Kingdom”. It got me thinking of a few fun modern fantasy ideas, and since I’m in a sharing mood, I decided to pass them along to you!

If you see one you like and would like to use, please feel free to. If you come up with some, add them in the comments below, and I’ll put them on the list.

  • City witches who use their mirrored phones, or just blank phone screens, as a scurrying mirrors.
  • Witches under 21 carving new paths of magic, and laughing when their elders are confused at how they made new spells with technology. Alternatively, witches over 50 watching the new generations and shaking their heads, but also are secretly proud of their new students ingenuity.
  • Vampires or orcs who post make up tutorials on YouTube to make themselves look more human.
  • Witches who sell glamore spells at Ulta.
  • Apartments that include “Brownie Clauses”, where tenants have to agree to leave offerings out because they’re the ones who fix anything needing repairs.
  • Necromancers who own law firms that specialize in wills needing to be clarified by the recently deceased.
  • Magic users who can’t have a garden going to Whole Foods for fresh herbs and chatting with others to find what spell works best.
  • Mermaids who live in city lakes and curse anyone who pollutes it. City gets known for having the cleanest park in town because everyone’s too scared to throw trash in it.
  • Benevolent Jinns helping children soldiers and kidnapped women escape their captors.
  • Werewolves who have to play in dog parks because it’s the only place in the city where dogs are allowed off leash.
  • Changelings finding out they’re fairies and staying with their human family and use their new magic to help make their lives easier.
  • Dryad funerals held by city fae when a plot of land is turned into a parking lot.
  • Leprechauns who change with the times and instead of collecting gold, collect bit coins, own credit card companies, and who know how to manipulate the stock market.
  • Fire Salamanders that live in furnaces of major metal manufacturing companies, helping keep core temperatures stable.
  • Yakshas that hold support groups for people struggling with bipolar disorders.
  • Pixies that break or change road signs to get people lost.
  • Ogres who own their own bodyguard business. They protect anyone who’s willing to pay them, so long as they get to eat anyone who attacks their employer.
  • Huldrefolk trolls that make underground houses, only problem is if you’re an annoying client your house will have problems throughout your stay there.
  • Goblins that sit in underground bars, smoking and drinking all while making bets with humans and swindling them out of their money.
  • Gargoyles that have learned the hymns of their churches and sing them at night to the homeless who come seeking shelter.

 

I could go on, but this is getting to be a long list. Let me know if you’d like to see something like this again in the future. I’m sure I could come up with more.