Ah, the writer platform. Something I didn’t think I needed until someone said to me, “I don’t know who you are, so why should I pick up your work?”. Since then, I’ve been on a mission. Take precious time away from my novel and put it toward making a name for myself.
Since I’m in the “building your online presence” part in my writer platform journey, most of these tips have to do with social media. There are many other sides to being a writer, so if you’re looking for a more detailed read, I recommend checking out Create Your Writer Platform, by Chuck Sambuchino.
- At first you are going to fail.
- I don’t mean this in a bad way, in fact failure is great! It gives you only one direction to go, up. You’re going to make grammar mistakes, embarrass yourself in online circles, and delete a few posts that you should’ve put more time into. But then eventually the tiny failures will come fewer and farther in between. You’ll start to get little victories, and over time, forget how you failed when you first started.
- Know that success doesn’t happen overnight.
- I hate this. I’m the type of person who likes instant results, damn it! I expect to have some interaction with people online regardless of how long I’ve been here! Sadly, this isn’t the case. No, you don’t get famous overnight, or even put on the radar for that matter. You have to be patient, interactive, and above all, entertaining to your target audience. Just having a social media account doesn’t mean people will line up to follow you.
- Key word in “social media” is social.
- I tried to interact in small doses at first. It didn’t work. Instead, I found actually talking to people helped build my platform in the writing community. Comment on other people’s works, share what you’re reading or working on, or just talk to people in general. You don’t have to jump up and down for attention, but actually being social helps boost your popularity as a writer.
- Be real.
- Don’t follow someone just to get a follow back. When you comment on stuff, try to post more than an emoji. Show people who you are, not just a shadow of yourself. And above all things, do not, do NOT send automatic DMs (direct messages). This is so impersonal, and many people will just unfollow you.
- Diversify your platform, while still staying with your target audience.
- I have an Instagram, Twitter, Facebook, and Deviant Art account. Why? Because that’s where my readers are. I draw my characters, and I have some fans of my sketches, so I post on DA as a way to reach out to other artists. Find out what makes your platform unique and add that to your foundation.
- Don’t take all the advice given to you.
- Hannah Heath wrote a great article about this, and I highly recommend you read it. In a nutshell, don’t take all the advice you get from other writers, especially not when it comes to creating your platform. What works for one writer might not work for you. Try to go at your own pace, and don’t feel like you need to take all the advice out there.
- Play games.
- This is a big one. I didn’t know how to jump in when I first started out online, but hashtag games were a great place to start. I was able to see what other people were working on, and could interact with them on a creative level. There are hashtag games on Twitter that I would definitely check out if you’ve never done them before.
- And finally schedule your posts out.
- I know I already said don’t auto DM, but definitely do get an app that can schedule posts. You’re going to burn yourself out if you try to stay up to date on all your social media. It’s best to save some of it for later, and post things up a little at a time, instead of all at once. Facebook and WordPress has it’s own scheduling system, but I use Hootsuite for things like Twitter and Instagram.
There are other people who have great tips about this, and who are extremely knowledgeable on the subject. This is just what I learned as a novice in the writer platform potion of my writing journey. I’m still a beginner, but I hope what I learned over the past year helps you!
What part of your building process are you in? What tips can you give to the people who are just a step under you? Share below and let me know!